Submitting to web directories; good or bad? Well, it seems there's no clear answer. Visit any on the world's more popular Internet marketing forums and you'll see hundreds of people haggling over the merits and de-merits of directory submission. Of course, there are two sides to every story so you should never take anything on face value.
Personally, as a professional SEO I'd never bank my whole SEO strategy on directories. However, that's not to say that I don't include this activity in my overall link-building strategy. It's a fairly safe bet to assume that directory link's don't pass that much themed relevance or page rank authority, but does that mean that you should axe them from your link-building efforts?
A wise man once said "don't put all your eggs in one basket" and that's certainly a line of thinking I'd apply to submitting to directory type sites. A little bit of this and a little bit of that - something to keep the spiders happy and match what your competitors are doing.
Now, there's no way that I would say to you that web directory submission is the be all and end all of link building. It's clearly not! Any SEO worth their salt will know that and advise accordingly. However, what I will say is that we recommend that all web sites do some initial and maintained directory link building, just to keep a nice and healthy link-building profile ticking over. Don't overdo it though, and don't expect to see great results purely on the back of it, hence you can take Link building Services for this.
I'd also like to point out that we fanatically monitor some of the leading authority's in SEO (both agency and in-house) and we continue to see directory listings as part of their overall link-building activities.
One of the main reasons we suggest partaking in a little directory submission is it's ability to help you manually shape you back link profile (the variation in anchor text found throughout links pointing to your site) to ensure an even mix of URL, brand and key word based links.
Directory submissions do not just stop with getting back links for your website, it also gets you targeted traffic to your website. Directories were originally used to get traffic to websites. Directory submissions will be worth the time and effort invested only if the links that are obtained in return are search-engine friendly or 'SEO-friendly'. By this we mean that the links should be counted and valued by the search engines.
Directory submissions are one of the best techniques to improve your site rank in the search engines. Make sure, this technique is time consuming but the effect is seen later on. Search engines and the web directories actually have the same objectives. However, they are different to each other in some specific aspects. Search engines normally rank websites both ways: through outstanding website content and first rate inbound links. This makes linking an even more attractive goal for most websites. Search engines and directories don't like automatic submissions. They consider it a form of Spam.
Website directories also may offer regional categories such as countries, states, cities, continents and Islands. Website designers offer to help you create an effective website that will boost your website marketing and also enhance your site visitors experience thereby increasing sales or repeated visits.
Spending money in building an effective website for Internet marketing should be the first step for Internet marketing success. Listings in many directories are simple links to a web site, which can help with Link Popularity. In addition, it's important for new web sites to have links from other sites in order for the search engines to follow the links to the site and index the site's pages. Listings in many directories are considered "permanent" (they won't change your listing), so if you do it poorly yourself, you might be hurting your site long term. If you don't know how to do it best, you should have us do your submissions.
Submitting your link to free directories is a must, except for those that require a reciprocal link for your site to be listed. You can do it on your own or can ask a Link building Services to do it for you. Ultimately, it's about you to decide whether to give a reciprocal link or not. Submit your competitor's site to directories and later attend the funeral! Submitting your website with automated or semi-automated software causes a lot of problems. First it is very difficult to get your website in the correct category with automated software.
Link popularity is an important decisive factor for higher page ranking of a website. Link popularity refers to having quality in-bound links to your website. Many SEO services India agencies offer effective Link building Services to popularize your website by link building methods. Here are a few tips that SEO consultants suggest for improving the links to your website.
- Identify link partners that have the same or related themes as that of your website. This is very important in SEO perspective. If the contents provided in the linked website do not match with yours, the result will be adverse.
- While proposing for a link partnership, suggest a title and description suitable for the link. This is essential because search engines catch the links on the basis of these identifiers.
- Prepare articles and educational materials that promote products or services offered in your website. These articles, which contain links to your website, are then submitted to different directory submission services such as the Link building Services. There are different categories in the article directories. Make sure that you submit the articles under the appropriate category. Many of these article directories are already ranked higher, so these articles are capable of generating greater traffic to your website.
- Include blogs or news section in your website and write about the latest developments in the industry. Include features about important products and companies related to your service by linking to those companies. They will link back by responding to your entries.
- Tag interesting websites related to your business in social bookmarking sites such as del.cio.us. If people find these sites interesting, they may follow the trail and reach to your website.
- Apart from the above, there are several other ways to improve link popularity of your website. Some of them include submitting your website links to popular directories, government resources, manufacturer's sites or you can buy high PR links for your website from any relevant sources. Developing association with like-minded businesses is another effective way to rank higher.
Ranking well on Google in the search results is not difficult if you have good content on your site. By setting up an effective link building campaign, you will be able to obtain backlinks from a wide variety of highly ranked and relevant sites. In this article, I will show you some of my favorite link building strategies, which is also used largely by the Link building Services.
1) Leveraging Web 2.0 sites
Some of my favorite Web 2.0 sites to build links with are Hubpages, Squidoo, Blogger, Wordpress, and Google Knol. All these are highly ranked sites which allow you to publish your own content for free. What you need to do is to write at least 500 word articles that are relevant to the keywords you want to rank for and post them on each of these sites. You don't want to appear spammy, but in each article you can include one or two backlinks to your site. Many of these sites support tags, so make sure to also include as many relevant keywords as you can. My favorite Web 2.0 site is Hubpages and I've found that Google ranks my hubs very well in the search results.
2) Blog commenting
Blog commenting is another great way to build backlinks. Your goal is to find the blogs in your niche that allow do-follow comments. In that way, you can leave a nice, insightful comment on relevant blogs, and also get some link juice back to your site. If you use Firefox, download a free extension like No Do Follow and you can easily see if a particular blog is do follow. Perform a search on Google for do-follow blog search engines and use them to find good blogs in your niche to comment on. Remember not to spam your comments or the blog owner will never approve them.
3) Use social bookmarking sites
Many of the large social bookmarking sites like Delicious, Faves, Mister-Wong are ranked very highly. By creating your own public profile on these sites, you can submit the urls of the pages you own and get some nice backlinks to your site. Although effective, this method is rather time consuming, so check out a site like socialmarker.com which is a free site that makes it easier to bookmark your links on these social bookmarking sites. If you can afford the cash, an automated tool like Bookmarking Demon can also make submitting your sites a breeze.
Although there are many other ways to build links, the three methods described above are very effective and easy to do. Link building Services takes time, so remember to follow these strategies over a period of weeks and build up your links naturally. By following these tips, you can easily build up a number of links and get your site to rank well in Google.
A backlink is when you have your website URL on somebody else's website. Backlinks are very consequential and the more of them you have online the more abeyant traffic they can bring to you.
Let's take a look at 9 ways you can get backlinks and increase the amount of traffic coming to your site every day.
1. You are perusal this article right now and at the bottom of it should be a resource box. The resource box will embody a link pointing back to the producer's website. One way to increase backlinks is to produce and submit massive amounts of articles to article directories online.
2. Write blog articles and submit them to social directories. This is known as bookmarking a blog post and is an admired way to get a backlink pointing back to your blog. Social directories love these and so do search engines.
3. Post comments in other people's blogs. Post only in blogs that allow you to admit a link back to your blog or website.
4. Hang out and participate in online discussion forums. Include a signature file that embodies a hyperlinked keyword phrase back to your website. These posts in discussion forums can stay online giving you backlinks for years to come.
5. Trade links with other websites which is known as returned linking. You can speed the system up by accompanying a returned linking company and recognizing hundreds of link partners to trade with.
6. Purchase ads in ezines that are archived on the Internet. These archived issues can serve as backlinks when your ad is published in it. You can purchase multiple ads with an ezine advertising companies such as HBAds and save money by being in multiple ezines with one purchase.
7. Send out a press release every time your Internet business has something new to offer. These press releases will embody a link back to your website that can bring traffic both promptly and in the future.
8. Purchase text links ads on other people's blogs. If you get on a blog sidebar your link can end up on thousands of pages giving you massive exposure with one link.
9. If you are invited to jot testimonials for a product launch do it. These testimonials can give you admired backlinks and traffic as people read the sales page over and over.
This is 9 ways to get backlinks to your website or blog. There certainly are many more ways to do it like the Link building Services and to buy high PR links and the more backlinks you have the better.
Your website is not optimized for search engines or picked up by their software/ crawlers for higher ranking in search results unless it is keyword rich. In other words, your content should be informative, unique, and relevant to the subject that your website deals with and it should also contain keywords or the words that a user would enter in the search bar to find the products or services you are offering.
Again, a high quality content of this type, by itself, may not be able to attract the search engines to rank your website high on their first pages.
The question, therefore, is: How to optimize your website for high search engine ranking?
One of the most cost effective or even free methods to do so is to write SEO articles about the product or service that your website seeks to promote. The articles should be published in prominent article directories.
The content of the articles should also be keyword rich, informative and compelling so that the readers are motivated to get more information about your offering. If they are interested, they can click the link/s, also called back links, in the articles that will direct them to your website.
Keep in mind that writing just one or two articles will not optimize your website for search engines. You will need to write and submit articles in article directories to get the necessary exposure.
The more the clicks you get, the higher your website will be ranked. A thumb rule for search engine optimization is that the more quality links a website attracts from the searchers through the articles, the higher the page rank the search engines give to the website.
Writing unique, informative and keyword rich content for the website or for article directories is a laborious and time-consuming job. Not every body has the time or the expertise to write SEO articles that can bring them a high page rank. You can contact content writers who specialize in writing copy that is search engine optimized and interesting enough to motivate readers to click on the links and reach the website to find out more about the products and services.
Writing an article that attracts the readers’ attention and makes them read it from its beginning to the end is an art. This is not to suggest that this ‘art’ alone can sustain the reader’s interest if the content in it is not unique, informative and useful.
The art, in fact, lies in presenting the content in such a manner that it makes the article reading an interesting and informative experience. It enables the reader to easily notice the important points of the content and helps him to locate the information he is looking for. Once he finds that he continues to read it till its end.
It must be understood that most readers tend to scan the articles to find the relevant information. They leave them midway even if the desired information has been adequately provided by the author in the article body but cannot be noticed easily.
Here is what you can do to optimise the article from the point of view of the reader:
Paragraphing
Divide the article into small paragraphs. Each paragraph should be devoted to a unit of information. It should have a suitable subtitle preferably written in bold letters. The information contained in it should impel the reader to read the next paragraph.
Listing the content
It is a good idea to present the important points of the content in a list form. For example, you can write: 5 steps to improve your article writing; 10 ways to sharpen your memory and so on. Numbering or listing creates a deep psychological interest in the reader and he eagerly looks for the next step or number. The ‘number’ becomes easy to remember.
Listing helps to organize the content
Listing the content makes it appear logical and organized. Each next point comes up as a consequence or the next logical step of the previous one. It creates a kind of flow in the article from its top to its bottom.
If you find it difficult to write interesting articles, you can contact content writers who specialize in writing copy that is search engine optimized and interesting enough to motivate readers to click on the links and reach the website to find out more about the products and services.
Website owners who offer a product or service have 5 seconds to capture the attention of site visitors. If you do not write effective website content to quickly communicate the benefits of what you do, your audience will bounce to the next website in their search results. This bounce rate is the opposite of stickiness. Is your website sticky? These tips on writing effective content for your website can certainly help.
Content needs to describe as much as possible about who, what, where, when, and why on every page with very specific key words and phrases to connect instantly with site visitors including search engines. Avoid technical terms in your website content writing that only those close to your industry understand.
Key word research is the best way to understand what people really put in the Google search box looking for your product or service. Guess when writing content for your website and your competition may have the edge capturing site visitor attention and converting them to buying customers.
Those key words should be inserted in website content in addition to each page title, description, key word list, and page headlines or subheadings, also. Including photographs or graphics will help convey the message beyond text, so a gallery or showcase can help quickly communicate website content details and create a more positive first impression.
When you use quality photographs to insert in pages, those pictures tell what 1000 words cannot. Your message when writing effective website content needs to be communicated based on real world website visitor behavior. People land anonymously on a website unlike visitors met face to face, so the decisions are different than walking into a brick and mortar business.
People instantly notice graphics and the overall professional look, and then scan headlines and perhaps a few words in the first sentence of website content in each paragraph. The majority will rarely read your text verbatim. Headlines, bullet lists, and graphics attract attention more than narrative, and that critical first impression is what will get them to stay and perhaps buy after they explore details later.
It's important to touch a nerve in the first 5 seconds to convince people to stay on your website. All they care about learning from your website text content is "What's in it for me if I buy here?". Initially, site visitors don't care about the details of features until they are convinced of the benefits, and that message needs to be presented in shorts bits that can be understood instantly.
The strategy for writing marketing material content for consumers is different on the internet, and similar to listening to a joke or reading a novel, people want to know the punchline or ending up front.
Rather than writing website text content that presents your introduction, features, and then benefits in that order like a regular marketing or sales pitch, writing for the web is more effective when you reveal the benefits and outcome first. This writing strategy for online marketing emphasizes the importance of catchy headlines that capture and hold interest quickly.
People will skip over paragraphs on your website that have more than 2-3 sentences, so write content and then edit to eliminate poetic or flowery speech and any unnecessary adjectives. By all means, do not exaggerate.
Keep in mind people go online for one thing: information. Website visitors rarely will buy on the first visit. Most will visit several websites searching for the right mix of content that best answers "What's in it for me?". Present benefits in the introduction, and you can still use the formula of introduction, features, and benefits to enhance your skills for writing effective website content.
Site owners who track visitor statistics probably notice the bounce rate mentioned earlier. The majority of visitors land on a page and leave immediately without fully exploring your site. Stating the benefits twice on each page will strengthen your marketing message. Maintaining a consistent message on every page can result in more business by writing effective content for your website.
Perhaps blogging isn t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few ages. As a medium it gives rise to many new and worthy voices and plays a new and vital force in shaping thoughts, political realities, trends, and even our language.
I believe that a blog is simply a tool to use for someone who s got something to say. Let me be clear in saying that a blog is a poor choice for someone who needs a megaphone to scream out to cyberspace in order to elicit a meaningful response from Internet users. If you want attention and want it now and expect blogging to bring it to you, then this will surely be a disappointment. However, if you like to write and engage others on subjects of which you have a few command or experience, then it s a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded.
Anyway, here s a list of blogging tips
1.) Be topical.
Cohesiveness in message is not optional. Readers may or may not be interested in your topic, but if your message is haphazard that few will bother remembering to return to your blog because it essentially would offer nothing to remember. This doesn t mean blogs can t jump from subject to subject. For instance, a blog with a humorous focus has all the leeway in the world for subject matter, but it would be foolish for such a blog to turn the humor on and off. In such an example, the aspect of humor would be content s glue, the strength of the blog. The beauty of staying on point and on topic is that eventually, due to the nature of the Internet, you will find those interested solely in your topic. (as opposed to online diaries. There are millions of them on the internet, few have any readers. Email me with examples if I m wrong and I ll be able to show you why you re showing me a blog and not a diary.)
2.) Refresh your content
Create a schedule and stick to it. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication.
And remember, what s old is not new and, for blogs, thusly not interesting. 2006 isn t the time to rail against Enron or Vanilla Ice. Insight doesn t matter much to yesterday s news.
3.) Clear Language Counts.
Blessed is the blog with a clear line of logic. Write without inside jokes, clique-y catchphrases or ambiguous logic. Initially time readers need to be close to your message. They are more likely to return to blogs that strike them positively. If the initially read is confusing there will not be a second read.
4.) Feed the Spiders.
Search engines take notice of active blogs and blog search engines are especially sensitive to activity. If nothing else, search engines are smarter today than they were yesterday and are only getting smarter. In constantly improving they are seeking to aggregate quality; quality blogs are updated several times a week, if not daily, as opposed to once or twice a month. I don t mean to scare you but a big spider is watching, so dance for them.
5.) RSS.
Think of RSS like a magic to blogging world, because that s the effect it s had. RSS feeds are a way to exponentially sound your voice to the interested. These feeds are a great means to increase the distribution and readership of your original content.
6.) Spell check.
Hey man, use the spell-check. I do if I didn t you probably wouldn t have made it to #6. It only takes a minute and can save you from looking like a hack.
Your weblog audiences will be small at initially. And, frankly, that s the way it should be. Who are you to think that half the internet will flock to you after three or four posts of your blog, anyway?
If you tough it out while maintaining quality, readership will materialize. You will link to cool, relevant blogs and, in turn, they will to you. While your voice may be unique, your niche likely isn t and if your content is emitted smartly to the Internet those relevant readers will respond through readership and interaction. That I guarantee.
Promoting Your Niche Websites for profits
Promotion is one of the most important aspects of marketing an Internet website. It is through promotion that websites reach the targeted audience. Promoting a website can be done in a number of ways.
The quickest and easiest way to determine whether your website will convert is setting up a quick PPC campaign using google, yahoo or msn. Be warned this can be a very expensive exercise if you don't know what you are doing. Remeber google made $805 million in the last quarter. Mmm wonder why!
Another popular methods for promoting a website is through optimizing the website to achieve high search engine rankings. Although this can take time organic searches convert better than advertised searches
Another form of promoting a website is by interspersing website links with insightful comments on industry forums. Inbound links are yet another form of niche website promotion. This form of self promotion has the added benefit of contributing to one of the other forms of promotion by resulting in higher search engine rankings. This article will examine these three methods of promoting a niche website.
Using High Search Engine Rankings to Promote a Niche Website
Optimizing a niche website for particular keywords can be one method of promoting the website. Careful optimization can result in high search engine rankings which act as a form of free publicity. Internet users rely on search engines to provide them with the most relevant content for the search terms they use. Therefore, if your website ranks well in search engines your traffic will likely increase.
Search engine optimization (SEO) is serious business which is often best left to the professionals. Many savvy Internet marketers realize the importance of search engine rankings and are willing to invest in having their websites professionally optimized. Although this is an added expense it is worthwhile especially when you are fighting for rankings and an audience in a very competitive niche.
Promoting Websites through Industry Forums
Forums or message boards are online communities where like minded individuals or those who share a common interest come together to discuss the issues related to their common interest. Participation in these forums is one way website owners can promote their own niche websites. The key to promoting a website while participating in an online forum is to include a link to your niche website in your signature. The other part of the equation is contributing worthwhile information in your posts to give other users a reason to want to click on your links.
Using Inbound Links to Promote Niche Websites
Inbound links are another method of promoting a niche website. An inbound link is a link from one website which directs visitors to another website. Inbound links can be either reciprocal or non-reciprocal in nature. A reciprocal inbound link is one where one website posts a link to another website and in return the other website posts a link back to the first website. Both types of links are looked on favorably by search engines although non-reciprocal links are often given a slight advantage.
These inbound links can be an effective component of a strategy to promote a niche website. Visitors to websites who provide a link to your website are given the opportunity to enter your website. We have already discussed how search engine rankings can be part of website promotion but inbound links essentially rely on the popularity and high search engine rankings of other websites to promote their own niche website.
In negotiating deals for inbound links, website owners should look for other websites which complement their own website and have a similar audience. For example a website selling novelty basketballs might look for websites which sell basketball hoops. Caution should also be used to avoid link farms which do not offer significantly promotional value to a niche website. A link farm is a website which offers nothing more than a list of links to other websites. While these types of links may not be harmful to a website they are also not likely to be beneficial either.
It's time to share about everything by blogging. We all know that blogging activities give us so many exciting experiences in virtual world. We can share and search everything without any limitation in this world. You can tell everyone about what do you feel, what do you know, what do you want, how to do something, or thousands more else. If you have something useful, you can share by doing it, or if you feel something is not right you can share it too. Let's start blogging.
There are so many things that we can explore by doing this thing. So, let's do blogging guys. Blogging to share everything to the world, and let the world knows that you are exist. And the exciting matters is you can earn money as well as good knowledges from this virtual world.
What do you waiting for?
