Blogging and Sharing

Your website is not optimized for search engines or picked up by their software/ crawlers for higher ranking in search results unless it is keyword rich. In other words, your content should be informative, unique, and relevant to the subject that your website deals with and it should also contain keywords or the words that a user would enter in the search bar to find the products or services you are offering.

Again, a high quality content of this type, by itself, may not be able to attract the search engines to rank your website high on their first pages.

The question, therefore, is: How to optimize your website for high search engine ranking?

One of the most cost effective or even free methods to do so is to write SEO articles about the product or service that your website seeks to promote. The articles should be published in prominent article directories.

The content of the articles should also be keyword rich, informative and compelling so that the readers are motivated to get more information about your offering. If they are interested, they can click the link/s, also called back links, in the articles that will direct them to your website.

Keep in mind that writing just one or two articles will not optimize your website for search engines. You will need to write and submit articles in article directories to get the necessary exposure.

The more the clicks you get, the higher your website will be ranked. A thumb rule for search engine optimization is that the more quality links a website attracts from the searchers through the articles, the higher the page rank the search engines give to the website.

Writing unique, informative and keyword rich content for the website or for article directories is a laborious and time-consuming job. Not every body has the time or the expertise to write SEO articles that can bring them a high page rank. You can contact content writers who specialize in writing copy that is search engine optimized and interesting enough to motivate readers to click on the links and reach the website to find out more about the products and services.

Promoting Your Niche Websites for profits

Promotion is one of the most important aspects of marketing an Internet website. It is through promotion that websites reach the targeted audience. Promoting a website can be done in a number of ways.

The quickest and easiest way to determine whether your website will convert is setting up a quick PPC campaign using google, yahoo or msn. Be warned this can be a very expensive exercise if you don't know what you are doing. Remeber google made $805 million in the last quarter. Mmm wonder why!

Another popular methods for promoting a website is through optimizing the website to achieve high search engine rankings. Although this can take time organic searches convert better than advertised searches

Another form of promoting a website is by interspersing website links with insightful comments on industry forums. Inbound links are yet another form of niche website promotion. This form of self promotion has the added benefit of contributing to one of the other forms of promotion by resulting in higher search engine rankings. This article will examine these three methods of promoting a niche website.

Using High Search Engine Rankings to Promote a Niche Website

Optimizing a niche website for particular keywords can be one method of promoting the website. Careful optimization can result in high search engine rankings which act as a form of free publicity. Internet users rely on search engines to provide them with the most relevant content for the search terms they use. Therefore, if your website ranks well in search engines your traffic will likely increase.

Search engine optimization (SEO) is serious business which is often best left to the professionals. Many savvy Internet marketers realize the importance of search engine rankings and are willing to invest in having their websites professionally optimized. Although this is an added expense it is worthwhile especially when you are fighting for rankings and an audience in a very competitive niche.

Promoting Websites through Industry Forums

Forums or message boards are online communities where like minded individuals or those who share a common interest come together to discuss the issues related to their common interest. Participation in these forums is one way website owners can promote their own niche websites. The key to promoting a website while participating in an online forum is to include a link to your niche website in your signature. The other part of the equation is contributing worthwhile information in your posts to give other users a reason to want to click on your links.

Using Inbound Links to Promote Niche Websites

Inbound links are another method of promoting a niche website. An inbound link is a link from one website which directs visitors to another website. Inbound links can be either reciprocal or non-reciprocal in nature. A reciprocal inbound link is one where one website posts a link to another website and in return the other website posts a link back to the first website. Both types of links are looked on favorably by search engines although non-reciprocal links are often given a slight advantage.

These inbound links can be an effective component of a strategy to promote a niche website. Visitors to websites who provide a link to your website are given the opportunity to enter your website. We have already discussed how search engine rankings can be part of website promotion but inbound links essentially rely on the popularity and high search engine rankings of other websites to promote their own niche website.

In negotiating deals for inbound links, website owners should look for other websites which complement their own website and have a similar audience. For example a website selling novelty basketballs might look for websites which sell basketball hoops. Caution should also be used to avoid link farms which do not offer significantly promotional value to a niche website. A link farm is a website which offers nothing more than a list of links to other websites. While these types of links may not be harmful to a website they are also not likely to be beneficial either.