Blogging and Sharing

Submitting to web directories; good or bad? Well, it seems there's no clear answer. Visit any on the world's more popular Internet marketing forums and you'll see hundreds of people haggling over the merits and de-merits of directory submission. Of course, there are two sides to every story so you should never take anything on face value.

Personally, as a professional SEO I'd never bank my whole SEO strategy on directories. However, that's not to say that I don't include this activity in my overall link-building strategy. It's a fairly safe bet to assume that directory link's don't pass that much themed relevance or page rank authority, but does that mean that you should axe them from your link-building efforts?

A wise man once said "don't put all your eggs in one basket" and that's certainly a line of thinking I'd apply to submitting to directory type sites. A little bit of this and a little bit of that - something to keep the spiders happy and match what your competitors are doing.

Now, there's no way that I would say to you that web directory submission is the be all and end all of link building. It's clearly not! Any SEO worth their salt will know that and advise accordingly. However, what I will say is that we recommend that all web sites do some initial and maintained directory link building, just to keep a nice and healthy link-building profile ticking over. Don't overdo it though, and don't expect to see great results purely on the back of it, hence you can take Link building Services for this.

I'd also like to point out that we fanatically monitor some of the leading authority's in SEO (both agency and in-house) and we continue to see directory listings as part of their overall link-building activities.

One of the main reasons we suggest partaking in a little directory submission is it's ability to help you manually shape you back link profile (the variation in anchor text found throughout links pointing to your site) to ensure an even mix of URL, brand and key word based links.

Your website is not optimized for search engines or picked up by their software/ crawlers for higher ranking in search results unless it is keyword rich. In other words, your content should be informative, unique, and relevant to the subject that your website deals with and it should also contain keywords or the words that a user would enter in the search bar to find the products or services you are offering.

Again, a high quality content of this type, by itself, may not be able to attract the search engines to rank your website high on their first pages.

The question, therefore, is: How to optimize your website for high search engine ranking?

One of the most cost effective or even free methods to do so is to write SEO articles about the product or service that your website seeks to promote. The articles should be published in prominent article directories.

The content of the articles should also be keyword rich, informative and compelling so that the readers are motivated to get more information about your offering. If they are interested, they can click the link/s, also called back links, in the articles that will direct them to your website.

Keep in mind that writing just one or two articles will not optimize your website for search engines. You will need to write and submit articles in article directories to get the necessary exposure.

The more the clicks you get, the higher your website will be ranked. A thumb rule for search engine optimization is that the more quality links a website attracts from the searchers through the articles, the higher the page rank the search engines give to the website.

Writing unique, informative and keyword rich content for the website or for article directories is a laborious and time-consuming job. Not every body has the time or the expertise to write SEO articles that can bring them a high page rank. You can contact content writers who specialize in writing copy that is search engine optimized and interesting enough to motivate readers to click on the links and reach the website to find out more about the products and services.