Blogging and Sharing

Website owners who offer a product or service have 5 seconds to capture the attention of site visitors. If you do not write effective website content to quickly communicate the benefits of what you do, your audience will bounce to the next website in their search results. This bounce rate is the opposite of stickiness. Is your website sticky? These tips on writing effective content for your website can certainly help.

Content needs to describe as much as possible about who, what, where, when, and why on every page with very specific key words and phrases to connect instantly with site visitors including search engines. Avoid technical terms in your website content writing that only those close to your industry understand.

Key word research is the best way to understand what people really put in the Google search box looking for your product or service. Guess when writing content for your website and your competition may have the edge capturing site visitor attention and converting them to buying customers.

Those key words should be inserted in website content in addition to each page title, description, key word list, and page headlines or subheadings, also. Including photographs or graphics will help convey the message beyond text, so a gallery or showcase can help quickly communicate website content details and create a more positive first impression.

When you use quality photographs to insert in pages, those pictures tell what 1000 words cannot. Your message when writing effective website content needs to be communicated based on real world website visitor behavior. People land anonymously on a website unlike visitors met face to face, so the decisions are different than walking into a brick and mortar business.

People instantly notice graphics and the overall professional look, and then scan headlines and perhaps a few words in the first sentence of website content in each paragraph. The majority will rarely read your text verbatim. Headlines, bullet lists, and graphics attract attention more than narrative, and that critical first impression is what will get them to stay and perhaps buy after they explore details later.

It's important to touch a nerve in the first 5 seconds to convince people to stay on your website. All they care about learning from your website text content is "What's in it for me if I buy here?". Initially, site visitors don't care about the details of features until they are convinced of the benefits, and that message needs to be presented in shorts bits that can be understood instantly.

The strategy for writing marketing material content for consumers is different on the internet, and similar to listening to a joke or reading a novel, people want to know the punchline or ending up front.

Rather than writing website text content that presents your introduction, features, and then benefits in that order like a regular marketing or sales pitch, writing for the web is more effective when you reveal the benefits and outcome first. This writing strategy for online marketing emphasizes the importance of catchy headlines that capture and hold interest quickly.

People will skip over paragraphs on your website that have more than 2-3 sentences, so write content and then edit to eliminate poetic or flowery speech and any unnecessary adjectives. By all means, do not exaggerate.

Keep in mind people go online for one thing: information. Website visitors rarely will buy on the first visit. Most will visit several websites searching for the right mix of content that best answers "What's in it for me?". Present benefits in the introduction, and you can still use the formula of introduction, features, and benefits to enhance your skills for writing effective website content.

Site owners who track visitor statistics probably notice the bounce rate mentioned earlier. The majority of visitors land on a page and leave immediately without fully exploring your site. Stating the benefits twice on each page will strengthen your marketing message. Maintaining a consistent message on every page can result in more business by writing effective content for your website.

Perhaps blogging isn t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few ages. As a medium it gives rise to many new and worthy voices and plays a new and vital force in shaping thoughts, political realities, trends, and even our language.

I believe that a blog is simply a tool to use for someone who s got something to say. Let me be clear in saying that a blog is a poor choice for someone who needs a megaphone to scream out to cyberspace in order to elicit a meaningful response from Internet users. If you want attention and want it now and expect blogging to bring it to you, then this will surely be a disappointment. However, if you like to write and engage others on subjects of which you have a few command or experience, then it s a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded.

Anyway, here s a list of blogging tips

1.) Be topical.

Cohesiveness in message is not optional. Readers may or may not be interested in your topic, but if your message is haphazard that few will bother remembering to return to your blog because it essentially would offer nothing to remember. This doesn t mean blogs can t jump from subject to subject. For instance, a blog with a humorous focus has all the leeway in the world for subject matter, but it would be foolish for such a blog to turn the humor on and off. In such an example, the aspect of humor would be content s glue, the strength of the blog. The beauty of staying on point and on topic is that eventually, due to the nature of the Internet, you will find those interested solely in your topic. (as opposed to online diaries. There are millions of them on the internet, few have any readers. Email me with examples if I m wrong and I ll be able to show you why you re showing me a blog and not a diary.)

2.) Refresh your content

Create a schedule and stick to it. Realizing that blogging requires time and effort, don't create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don't want to lose them due to lack of communication.

And remember, what s old is not new and, for blogs, thusly not interesting. 2006 isn t the time to rail against Enron or Vanilla Ice. Insight doesn t matter much to yesterday s news.

3.) Clear Language Counts.

Blessed is the blog with a clear line of logic. Write without inside jokes, clique-y catchphrases or ambiguous logic. Initially time readers need to be close to your message. They are more likely to return to blogs that strike them positively. If the initially read is confusing there will not be a second read.

4.) Feed the Spiders.

Search engines take notice of active blogs and blog search engines are especially sensitive to activity. If nothing else, search engines are smarter today than they were yesterday and are only getting smarter. In constantly improving they are seeking to aggregate quality; quality blogs are updated several times a week, if not daily, as opposed to once or twice a month. I don t mean to scare you but a big spider is watching, so dance for them.

5.) RSS.

Think of RSS like a magic to blogging world, because that s the effect it s had. RSS feeds are a way to exponentially sound your voice to the interested. These feeds are a great means to increase the distribution and readership of your original content.

6.) Spell check.

Hey man, use the spell-check. I do if I didn t you probably wouldn t have made it to #6. It only takes a minute and can save you from looking like a hack.

Your weblog audiences will be small at initially. And, frankly, that s the way it should be. Who are you to think that half the internet will flock to you after three or four posts of your blog, anyway?

If you tough it out while maintaining quality, readership will materialize. You will link to cool, relevant blogs and, in turn, they will to you. While your voice may be unique, your niche likely isn t and if your content is emitted smartly to the Internet those relevant readers will respond through readership and interaction. That I guarantee.

Promoting Your Niche Websites for profits

Promotion is one of the most important aspects of marketing an Internet website. It is through promotion that websites reach the targeted audience. Promoting a website can be done in a number of ways.

The quickest and easiest way to determine whether your website will convert is setting up a quick PPC campaign using google, yahoo or msn. Be warned this can be a very expensive exercise if you don't know what you are doing. Remeber google made $805 million in the last quarter. Mmm wonder why!

Another popular methods for promoting a website is through optimizing the website to achieve high search engine rankings. Although this can take time organic searches convert better than advertised searches

Another form of promoting a website is by interspersing website links with insightful comments on industry forums. Inbound links are yet another form of niche website promotion. This form of self promotion has the added benefit of contributing to one of the other forms of promotion by resulting in higher search engine rankings. This article will examine these three methods of promoting a niche website.

Using High Search Engine Rankings to Promote a Niche Website

Optimizing a niche website for particular keywords can be one method of promoting the website. Careful optimization can result in high search engine rankings which act as a form of free publicity. Internet users rely on search engines to provide them with the most relevant content for the search terms they use. Therefore, if your website ranks well in search engines your traffic will likely increase.

Search engine optimization (SEO) is serious business which is often best left to the professionals. Many savvy Internet marketers realize the importance of search engine rankings and are willing to invest in having their websites professionally optimized. Although this is an added expense it is worthwhile especially when you are fighting for rankings and an audience in a very competitive niche.

Promoting Websites through Industry Forums

Forums or message boards are online communities where like minded individuals or those who share a common interest come together to discuss the issues related to their common interest. Participation in these forums is one way website owners can promote their own niche websites. The key to promoting a website while participating in an online forum is to include a link to your niche website in your signature. The other part of the equation is contributing worthwhile information in your posts to give other users a reason to want to click on your links.

Using Inbound Links to Promote Niche Websites

Inbound links are another method of promoting a niche website. An inbound link is a link from one website which directs visitors to another website. Inbound links can be either reciprocal or non-reciprocal in nature. A reciprocal inbound link is one where one website posts a link to another website and in return the other website posts a link back to the first website. Both types of links are looked on favorably by search engines although non-reciprocal links are often given a slight advantage.

These inbound links can be an effective component of a strategy to promote a niche website. Visitors to websites who provide a link to your website are given the opportunity to enter your website. We have already discussed how search engine rankings can be part of website promotion but inbound links essentially rely on the popularity and high search engine rankings of other websites to promote their own niche website.

In negotiating deals for inbound links, website owners should look for other websites which complement their own website and have a similar audience. For example a website selling novelty basketballs might look for websites which sell basketball hoops. Caution should also be used to avoid link farms which do not offer significantly promotional value to a niche website. A link farm is a website which offers nothing more than a list of links to other websites. While these types of links may not be harmful to a website they are also not likely to be beneficial either.

It's time to share about everything by blogging. We all know that blogging activities give us so many exciting experiences in virtual world. We can share and search everything without any limitation in this world. You can tell everyone about what do you feel, what do you know, what do you want, how to do something, or thousands more else. If you have something useful, you can share by doing it, or if you feel something is not right you can share it too. Let's start blogging.

There are so many things that we can explore by doing this thing. So, let's do blogging guys. Blogging to share everything to the world, and let the world knows that you are exist. And the exciting matters is you can earn money as well as good knowledges from this virtual world.

What do you waiting for?